Chapter 02
A working
life.
A chronological reading of professional experience across fashion, interiors, publishing and brand consultancy — from the founding years of the Alessandro Oteri label to the most recent creative direction and retail projects.
- 2026
Nonòzio
Consultant for an interior flagship shop startup by Barbara Frua and Pictalab in Milan.
- 2026
The Cube magazine
Creative Director – Interior and design magazine and bookazine. Lifestyle. Edition Icons.
- 2022–2026
Pathé Swiss
Creative Director & Consultant – Leading rebranding and interior design projects for luxury cinema lounges in Switzerland.
- 2018–2024
byOteri Srl
Founder & CEO – Relaunched Alessandro Oteri footwear with a strong digital-first strategy.
- 2015–2018
July1968
Founder – Developed one of the first fully digital luxury footwear start-ups.
- 2004–2015
Alessandro Oteri Srl
Founder & Creative Director – Built and managed the brand, opening a flagship atelier in Milan and distributing worldwide.
- 1988–1994
L.A. Gear, Lavagna (GE)
Merchandising & Retail – Managed retail and merchandising for the US sportswear brand.

Next — Chapter 03
Visions