Chapter 01
About
the designer.
Alessandro Oteri was born in Genoa, Italy, on July 1st, 1968, and lives and works in Milan. He attended Business and Economics at the University of Genoa before turning his attention to the discipline that would define his life: the design of women's accessories.
What followed has been a sustained, quiet practice — shoes, bags, leather goods, scarves, hats, gloves, umbrellas, jewellery — drawn at the bench, finished by hand, and shipped to the world's most demanding ateliers.
He works on commission with Italian and international maisons, and on personal projects under his own name.
"The line of a shoe is the line of a woman walking. Get the line wrong and the day is wrong with it."
Practice
Hand-crafted, by discipline.
- Style
- Hand-crafted women's accessories — shoes, bags, leather goods, scarves, hats, gloves, umbrellas, jewellery and small objects.
- Method
- Sketch, last, prototype, fitting. Every silhouette confirmed on the foot before it leaves the studio.
- Material
- Italian calf, suede, exotics, hand-painted leathers, vegetable-tanned vachetta.
- Clients
- Italian and international maisons, on consultancy and creative direction briefs.
Profile & Skills
Alessandro Oteri – Coherence designer
International Creative Director & Brand Strategist
Profile Summary
Creative Director and entrepreneur with 20+ years of international experience across fashion, luxury, and lifestyle. Founder of multiple companies and leader of high-impact projects in both fashion and interior design. Expert in brand coherence, creative strategy, and phygital marketing, with a proven ability to translate vision into measurable results.
Key Achievements
- —Built and developed the Alessandro Oteri brand, with worldwide collections for over 10 years.
- —Founded July1968, an innovative digital start-up for online luxury footwear distribution.
- —Directed creative and rebranding projects for Pathé Swiss cinemas in Zurich, Lausanne, and Geneva.
- —Selected by Intel as an international ambassador for the global launch of Intel Evo.
- —Awarded the Gold Medal for Craftsmanship by the Economic Society of Chiavari (2014).
Core Skills
- —Creative direction & brand positioning
- —Ensuring brand coherence across all touchpoints
- —Leadership & team management
- —Digital marketing & phygital strategy
- —Luxury product design & development
- —International stakeholder networking
Next — Chapter 02
Career